Roger
AI agent that audits and runs your Google and Meta Ads, and only acts after you approve.
Overview
Roger is built for agencies and in-house marketers who manage Google and Meta ad accounts and want the repetitive audit-and-optimize work handled without losing control of the account. It audits connected accounts for waste, drafts the fixes (bid changes, keyword adjustments, creative refreshes), and by default only applies a change once a human approves it. For agencies specifically it adds client data isolation, white-label reporting and per-account access control so one person can run more accounts without hiring more staff.
Pricing runs on a credit system: every plan gets a monthly credit pool sized to the number of businesses (client brands) you manage, and Roger shows the credit cost of an action before it runs. The company is EU-based (Belgium) and markets itself on GDPR alignment and not training on customer data.
Key Features
Campaign auditing and wasted-spend detection
Drafts bid, keyword and negative-keyword changes for approval
Autonomous routines (e.g. weekly account health checks)
Ad creative generation: images, video and UGC-style content
Automated performance reporting and white-label reports for agencies
24/7 monitoring with alerts
Customizable guardrails for which actions run autonomously vs need approval
Chrome extension
Connectors: Google Ads, Meta Ads, MCC, Merchant Center, GA4, Google Tag Manager
Pricing
Starting price
$69/mo
Free: $0 forever, no card required. 500 non-expiring credits. Every connector (Google Ads, Meta Ads, MCC, Merchant Center, GA4, Tag Manager) and full creative generation unlocked; only the credit balance limits usage.
1 business: $69/mo, 2,500 credits/mo (~100 conversations).
Up to 3 businesses (marked "Most popular"): $99/mo, 6,000 credits/mo (~250 conversations).
Up to 5 businesses: $179/mo, 10,000 credits/mo (~450 conversations).
Up to 10 businesses: $299/mo, 18,000 credits/mo (~800 conversations).
Up to 25 businesses: $549/mo, 35,000 credits/mo (~1,500 conversations).
Up to 50 businesses: exact price not confirmed (slider option exists on the pricing page but the figure wasn't visible in static page content).
Enterprise (50+ businesses or large brands): custom pricing, contact sales.
All paid tiers share one credit pool across the whole team; team members are always free. Credits refresh monthly on the billing date and expire at cycle end (the Free plan's 500 credits don't expire). Cancel anytime; data is deleted within 30 days of cancellation.
Source: heyroger.ai/pricing/
Pros
Free plan is genuinely usable: 500 non-expiring credits, every connector and feature unlocked, no card required, enough to test on a real account
Every proposed change needs explicit approval by default, so it isn't a black box altering live ad spend on its own
Credit cost of any action is shown before Roger runs it, so pricing isn't a surprise after the fact
Covers both Google Ads and Meta Ads from one tool with a shared credit pool, and team members are always free
Cons
As of this writing the site still shows an "early-access code" banner on the pricing page, suggesting it's not past a soft-launch stage yet
No independent reviews found on G2, Capterra or Trustpilot; everything public so far is on Roger's own site
Credit costs vary by task complexity ("simple questions cost less, deeper analyses cost more") with no fixed per-action price published, so monthly cost is hard to predict precisely in advance
No published case studies with hard before/after numbers for the autonomous suggestions' actual performance
Giving a days-old AI product write access to live ad accounts carries real risk if guardrails aren't configured carefully, approval gate notwithstanding
What Makes It Unique
Roger audits and can act across both Google Ads and Meta Ads from one tool, gates every change behind human approval by default rather than running fully autonomously, and prices by number of client businesses managed rather than the percentage-of-ad-spend model most agency tools and human account managers use.
Kay Score
6
/ 10
Tool Information
Pricing
$69/mo
Category
Automation & AI Agents
Platform
Web / iOS / Android
Last Updated
