Photoroom
Remove backgrounds and generate studio-quality product photos with AI
Overview
Photoroom started as a background remover and has grown into a full product photography pipeline. You upload a photo, it cuts out the subject cleanly, and you can drop it onto an AI-generated background, a branded template, or a lifestyle scene without touching Photoshop. For sellers running a Shopify or Etsy store, the batch tools and marketplace sync save real time compared to editing photos one by one.
It is not a general-purpose photo editor, so if you want deep manual retouching control you will hit limits fast. The core cutout tool is genuinely good and fast, which is why it has over a million business users. The catch is the pricing and billing setup, especially on mobile, where several users report being charged more than they expected.
Key Features
Background Removal: One-click, pixel-accurate background removal used by over 80 million people.
AI Backgrounds: Generate studio or lifestyle scenes behind your product instead of shooting them for real.
Batch Editing: Edit and export thousands of images at once through the web app or API.
Brand Kit: Apply consistent colors, logos, and fonts across an entire product catalog automatically.
Marketplace Sync: Publish edited images straight to Shopify, Etsy, and other sales channels.
Video Templates: Turn static product shots into short campaign-ready videos for social media (Max plan and up).
Pricing
Starting price
$7.99/mo
Free: $0/month. Core background removal with limited exports and watermark restrictions.
Pro: From $7.99/month (around $7.50/month billed annually). Unlimited core tools, AI backgrounds, up to 50 team seats, Shopify and Google Drive integrations, API access.
Max: From $26.99/month (around $20.99/month billed annually). Everything in Pro plus video generation, adjustable AI shadows, higher AI credit limits, Etsy integration.
Ultra: From $99/month, scaling up to around $990/month based on batch export volume. Everything in Max plus 4K resolution, the highest AI credit allocations, and Faire integration.
Enterprise: Custom pricing. Everything in Ultra plus visual QA tools, dedicated support, SSO, and audit logs.
Disclaimer: exact tier prices were not rendered on Photoroom's own pricing page (JavaScript-loaded) and were cross-checked against third-party pricing summaries; pricing may change, confirm on Photoroom's own pricing page before buying.
Pros
Fast, Accurate Cutouts: Background removal handles most product and portrait shots cleanly with one tap.
Real Batch Scale: Built to process thousands of images at once, not just one photo at a time.
Marketplace Integrations: Direct sync to Shopify, Etsy, and Faire cuts out manual re-uploading.
Big Trusted User Base: Used by over a million businesses including Decathlon and DoorDash, so it's a proven tool, not a startup gamble.
Cons
Billing Complaints: Trustpilot reviews report being charged weekly instead of monthly on the mobile app, and being billed after cancellation. Trustpilot rating for Photoroom sits low at around 1.3/5.
Struggles With Fine Detail: Complex edges like hair or fur sometimes need manual touch-up after the automatic cutout.
Gets Pricey Fast: Higher tiers with more AI credits and 4K exports climb well past $20-30/month, which is steep for occasional users.
Support Gaps: Several reviewers describe slow or unhelpful support, particularly around refund requests.
What Makes It Unique
Built For Commerce, Not Just Editing: Unlike general background removers like remove.bg, Photoroom bundles batch editing, brand kits, and direct marketplace publishing into one workflow aimed squarely at online sellers.
Kay Score
7.2
/ 10
Tool Information
Pricing
$7.99/mo
Category
Image & Design
Platform
Web / iOS / Android
Last Updated
