Orum
The calling performance system that turns phone prospecting into reliable, AI-powered pipeline.
Overview
Orum is one of the more credible AI dialers on the market, particularly for outbound teams that measure success in dials-per-hour and live conversations booked. The parallel dialing engine genuinely increases connect rates, and the virtual sales floor addresses a real problem for distributed SDR teams that lose the competitive energy of a physical office. It's best suited to funded startups and mid-market companies running a dedicated outbound motion with several SDRs.
The tradeoffs are cost and rigidity: Orum doesn't publish pricing, third-party estimates put entry plans around $250/user/month with annual commitments and multi-seat minimums, which puts it out of reach for solo reps or very small teams. Compliance-conscious buyers should also confirm Orum's approach to call recording and consent laws in their target markets, since parallel/power dialers face increasing regulatory scrutiny.
Key Features
AI Parallel Dialer: dials multiple numbers simultaneously and connects reps only to live answers, cutting out voicemail and no-answer time.
Virtual Sales Floor: a real-time collaboration view that recreates the energy of an in-office bullpen for remote SDR teams.
AI Coaching Suite: live call whisper, real-time objection-handling prompts, and post-call scoring for managers to coach at scale.
Call Intelligence: benchmarks rep performance against data drawn from over a billion sales calls across Orum's customer base.
CRM & Sales Engagement Integrations: syncs dial activity and outcomes into Salesforce, HubSpot, Outreach, and Salesloft.
Pricing
Starting price
Custom pricing only, contact sales (reported from ~$250/user/month, annual commitment, typically 3-seat minimum)
Launch: entry-level plan, reported around $250/user/month billed annually, custom quote required.
Ascend: higher-tier plan with more AI coaching features, reported around $400-500+/user/month, custom quote required.
Add-ons: features like webhooks and expanded AI coaching are sold separately on top of core plans.
Disclaimer: pricing may change, confirm on Orum's own pricing page before buying.
Pros
High connect-rate lift: parallel dialing measurably reduces idle time between calls compared to single-line dialers.
Real-time coaching: managers can jump into live calls and coach reps in the moment rather than after the fact.
Strong integrations: works cleanly with the major CRMs and sales engagement platforms outbound teams already use.
Team culture tooling: the virtual sales floor is a genuinely useful answer to remote SDR team disengagement.
Cons
No public pricing: requires a sales call and quote, with reported costs on the higher end for dialer software.
Annual commitment and seat minimums: not friendly to small teams or month-to-month buyers.
Built for phone-heavy motions only: less useful for teams that prospect primarily via email or LinkedIn.
What Makes It Unique
Virtual Sales Floor: Orum's real-time team collaboration layer is a differentiator most competing dialers (like Kixie or PhoneBurner) don't offer.
Kay Score
7.3
/ 10
Tool Information
Pricing
Custom pricing only, contact sales (reported from ~$250/user/month, annual commitment, typically 3-seat minimum)
Category
Automation & AI Agents
Platform
Web / iOS / Android
Last Updated
