Make
The visual platform for building automations and AI agents
Overview
Make is what a lot of people reach for once they've outgrown simple if-this-then-that automation and need branching logic, error handling, and real orchestration across a lot of apps. The visual canvas shows you exactly how data moves between steps, which makes debugging a broken workflow far easier than in tools that hide the wiring. It now also lets you build AI agents into the same scenarios, so a workflow can pause, let an agent decide the next step, and continue.
It suits ops-minded people at startups through enterprises who are comfortable thinking in workflows even if they can't code. The free plan is usable for testing but capped by a 15-minute minimum interval between runs, and the entry paid plan at $9 a month only covers 5,000 operations, so anyone running real production workflows will move up tiers quickly. Pricing is credit-based, which means costs scale with how much you actually automate rather than a flat seat price.
Key Features
Visual Scenario Builder: Drag-and-drop canvas for building multi-step automations without code.
3,000+ App Integrations: Native connectors for Salesforce, HubSpot, Slack, NetSuite, and thousands more.
AI Agent Builder: Deploy agents that make decisions and take actions across your connected apps.
Routers and Filters: Branch workflows based on conditions without extra tooling.
Custom API/Webhook Support: Build against any REST API even if there's no pre-built connector.
Enterprise Security: SOC 2 Type II, SOC 3, and GDPR compliance with SSO on higher tiers.
Pricing
Starting price
$9/mo
Free: $0/month. 1,000 operations/month, no-code builder, 3,000+ app integrations.
Core: $9/month. 5,000 operations, unlimited active scenarios, custom variables, full-text log search.
Pro: Higher operation tiers with priority execution and advanced scenario controls (exact price scales with usage; confirm on site).
Teams/Enterprise: Custom pricing. Custom functions, 24/7 support, advanced security, dedicated Value Engineering team.
Disclaimer: pricing may change, confirm on Make's own pricing page before buying.
Pros
Visual Clarity: You can see and debug the entire data flow, not just guess what a black-box automation is doing.
Huge Integration Library: 3,000+ apps plus generic HTTP/webhook modules for anything else.
Cheap Entry Point: $9/month is a low bar to start automating real work.
Handles Complexity Well: Routers, iterators, and error handlers make multi-branch workflows manageable.
Cons
Credit System Gets Confusing: Every module execution consumes operations, and it's easy to underestimate usage until the bill shows up.
Free Plan Is Limited: The 15-minute run interval makes it impractical for anything time-sensitive.
Learning Curve for Complex Scenarios: Advanced branching and error handling take real time to master.
Costs Scale With Usage: Heavy automation users can end up paying more than expected as operation counts climb.
What Makes It Unique
Visual Data Flow: Unlike list-based automation tools, Make shows every step and the data passing through it on a live canvas, making complex multi-branch workflows far easier to build and debug.
Kay Score
8.2
/ 10
Tool Information
Pricing
$9/mo
Category
Automation & AI Agents
Platform
Web / iOS / Android
Last Updated
