Goals by Loops
Give any email campaign a conversion target and see if it actually worked
Overview
Goals answers a specific complaint SaaS marketing teams have had with Loops and most email tools: open and click rates tell you whether someone engaged, not whether the email did its job. With Goals, a team can mark a campaign's real target, like moving a user from free to paid, and Loops will track whether people who saw that campaign actually reached that state. It is a straightforward idea executed as an addition to an already-shipping product, not a new company built from scratch.
Because Goals lives inside Loops, its value depends entirely on whether you are already using Loops for email. It is not a tool you can adopt on its own, and Loops itself, while established, is still a mid-size player in a crowded email space next to Customer.io, Braze, and similar tools. The Product Hunt launch numbers (37 upvotes, #2 for the day) suggest real interest from the SaaS marketing crowd, but it is too early to know how well the feature holds up in daily use.
Key Features
Conversion Goals: Attach a target state, like paid, onboarded, or reactivated, to any Loops campaign or automation.
Automatic Tracking: Loops tracks impressions, enrollments, and conversions without extra setup.
Built on Loops' Core Platform: Works alongside Loops' existing transactional and marketing email tools, not as a separate product.
SaaS-Focused Triggers: Designed around product usage events common to SaaS teams rather than generic ecommerce metrics.
Pricing
Starting price
Not publicly listed as a flat figure. Loops' paid plans are priced by number of contacts and calculated with a slider on their pricing page; the free plan covers up to 1,000 contacts and 4,000 sends a month.
Free: $0/month. Up to 1,000 subscribed contacts, 4,000 sends/month, all features included, with a "Powered by Loops" footer.
Paid Plans: Priced by contact count via a slider on Loops' site; no flat published starting number found. Transactional email is included at no extra charge on paid plans.
Disclaimer: Goals is a feature within Loops, not a separately priced product. Confirm current pricing on Loops' own pricing page before buying.
Pros
Answers a Real Gap: Moves beyond opens and clicks to actual business outcomes.
No Extra Setup: Tracking happens automatically once a goal is attached to a campaign.
Backed by an Established Product: Ships inside Loops, which already has a working free tier and paying customers.
Cons
Not Standalone: Only useful if you're already on Loops for email; it isn't a separate purchasable tool.
Too New for Reviews: Launched July 3, 2026, so there's no independent track record yet on accuracy or edge cases.
Pricing Is Opaque: Loops' paid tiers aren't listed as flat numbers, which makes budgeting harder to plan upfront.
What Makes It Unique
Outcome-Based Tracking: Lets any campaign be measured against a real conversion state instead of vanity engagement metrics.
Kay Score
6.5
/ 10
Tool Information
Pricing
Not publicly listed as a flat figure. Loops' paid plans are priced by number of contacts and calculated with a slider on their pricing page; the free plan covers up to 1,000 contacts and 4,000 sends a month.
Category
Automation & AI Agents
Platform
Web / iOS / Android
Last Updated
