Submagic
Edit shorts 10x faster with AI
Overview
Submagic has become one of the most recognized names in AI captioning specifically because it goes beyond captions: B-roll insertion, zoom effects, bad-take removal, and eye contact correction all happen automatically, which is why it's popular with creators who want a finished, editor-quality short without touching a timeline. The 48-language support and premium b-roll library (real movie clips on higher tiers) also set it apart from more basic caption tools.
The tradeoff is cost and video caps: even the entry Starter tier is capped at a set number of videos and video length per month, and the features most people want (premium b-roll, longer max video length, API access) are locked behind the Pro and Business+API tiers at $39-$69/month. For occasional posters the free or Starter tier is fine, but agencies and high-volume creators will likely land on Pro or Business, making it pricier over time than simpler caption-only tools.
Key Features
AI Caption Generator: Auto-generates animated captions in 48 languages with high accuracy, styled for social platforms.
B-Roll & Movie Clips: Automatically inserts relevant B-roll and, on higher tiers, premium movie clip footage to keep viewers engaged.
Eye Contact Correction: Adjusts on-camera eye gaze for a more engaging, direct-to-camera look.
AI Hook Titles & Clean Audio: Suggests attention-grabbing hooks and cleans up background noise and bad takes automatically.
Magic Clips: An add-on that extracts viral-worthy short clips from long-form source videos.
API Integration: Business tier includes API access to plug captioning into an existing content pipeline.
Pricing
Starting price
Free (3 videos/mo, watermarked); paid plans from $19/mo ($12/mo billed annually)
Free: 3 videos/month, Submagic watermark.
Starter: $19/member/month ($12/mo billed yearly), 15 videos up to 2 min, 3 AI credits, 1080p export, no watermark.
Pro: $39/member/month ($23/mo billed yearly), 40 videos up to 5 min, 6 AI credits, 1080p/2K export, premium b-roll.
Business + API: $69/member/month ($41/mo billed yearly), 100 videos up to 30 min, 15 AI credits, 4K/60fps export, 10 custom templates, 100 min/month API integration.
Add-ons: Magic Clips from $12-19/month; API credits from $75/month for 500 minutes.
Disclaimer: pricing may change, confirm on Submagic's own pricing page before buying.
Pros
Polished output: Combines captions, B-roll, zooms, and audio cleanup in one automated pass, close to a finished edit.
Wide language support: 48 languages with strong accuracy for global creators.
Fast turnaround: Generates a styled, captioned short in under two minutes from upload.
Free tier to test: No credit card required to try before committing to a paid plan.
Cons
Per-video caps: Every tier limits the number and max length of videos per month, unlike flat unlimited-usage tools.
Cost adds up: Premium features (movie-clip B-roll, longer videos, API) require the pricier Pro or Business tiers.
Add-ons cost extra: Magic Clips and API minutes are billed separately on top of the base subscription.
What Makes It Unique
All-in-one short-form polish: Submagic bundles captions, B-roll, zoom, eye contact correction, and bad-take removal into one workflow, where most competitors handle only captions.
Kay Score
8
/ 10
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