Semrush AI Toolkit
See how AI engines like ChatGPT and Gemini talk about your brand.
Overview
Semrush's AI Visibility Toolkit answers a question that didn't exist two years ago: does your brand actually show up when someone asks ChatGPT or Gemini instead of Google? It benchmarks your visibility score, tracks a set number of prompts daily, and layers that on top of traditional SEO data you may already have in Semrush. For agencies already paying for Semrush, it's a natural bolt-on rather than a new tool to learn.
Key Features
Visibility Score: AI Visibility Score benchmarking for any domain.
Daily Prompt Tracking: Tracks up to 25 custom prompts daily across ChatGPT, Google AI, Gemini, and Perplexity.
Brand Sentiment: Brand sentiment and Share of Voice compared against competitors.
AI Search Site Audit: Flags technical issues that block AI crawlers.
Citation Gap View: Overlays Google rankings against AI rankings side by side.
Pricing
Starting price
$99/mo
AI Visibility Toolkit (standalone): $99/month per domain. Covers 25 tracked prompts and the core toolkit reports (Visibility Overview, Prompt Research, Competitor Research, Brand Performance, AI Search Site Audit); extra prompt packs and domains cost more.
Semrush One Starter: ~$199/month ($165/month billed annually). Up to 5 websites, 500 daily tracked keywords, 50 AI prompts/day.
Semrush One Pro+: ~$299/month ($248/month billed annually). Up to 15 websites, 1,500 daily keywords, 100 AI prompts/day, historical SEO data.
Semrush One Advanced: ~$549/month ($416/month billed annually). Up to 40 websites, 5,000 daily keywords, 200 AI prompts/day, API access.
Disclaimer: pricing may change, confirm on Semrush's own pricing page before buying.
Pros
Citation Gap View: A unique view comparing where you rank on Google versus where you're invisible in AI answers.
Clean Reporting: Clean data visualization that's easy to hand to clients.
Ecosystem Fit: Genuinely useful if you're already inside the Semrush ecosystem.
Cons
Per-Domain Cost: $99/month per domain adds up fast for multi-brand teams.
Simulated Data: Relies on simulated prompts rather than real user query logs; reviewers call the data probabilistic at times, with visibility scores swinging week to week without site changes.
Vague Fixes: Recommendations aren't tied back to the specific prompts/citations that triggered them.
Billing Complaints: Trustpilot sits at 2.4/5, driven mostly by billing/cancellation complaints rather than the product itself.
What Makes It Unique
Side-by-Side Visibility: It's the only major toolkit that puts your classic Google ranking and your AI-engine visibility on the same screen, most competitors treat these as separate reports.
Kay Score
6.5
/ 10
Tool Information
Pricing
$99/mo
Category
Chatbots & SEO
Platform
Web / iOS / Android
Last Updated
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