Scrunch
Monitor and improve your brand's visibility in AI search
Overview
Scrunch covers the standard GEO ground of monitoring, citations and competitor benchmarking across ChatGPT, Claude, Gemini and Perplexity, but its Agent Experience Platform is the part worth paying attention to. Instead of just telling you your content isn't crawler-friendly, it serves AI agents a separate, machine-readable version of your pages so they can actually parse and cite you correctly, without changing what human visitors see. That's a more hands-on approach than most visibility trackers offer.
The customer list, Lenovo, Skims, Crunchbase, Penn State, tells you who this is built for: mid-size to large companies and agencies with a marketing budget, not solo operators. Pricing starts around $250 to $300 a month for 3 seats and a few hundred prompts, which is reasonable for a team but steep for anyone testing the GEO waters solo. There's a 7-day free trial to check the workflow before committing.
Key Features
Monitoring: Tracks brand presence, performance and rankings across LLMs with prompt analytics and competitor benchmarking.
Insights: Optimization guidance, citation analysis, and error detection for crawl issues.
Agent Experience Platform (AXP): Serves a lightweight, machine-readable version of pages to AI agents without touching the human-facing UX.
Prompt Management: Custom and industry prompt libraries to track exactly what matters to your brand.
Agent Traffic Monitoring: Watches how AI agents actually crawl and interact with your site.
Persona Tracking: Models visibility across different buyer personas, not just generic queries.
Pricing
Starting price
$250/mo (billed annually) or $300/mo month-to-month
Starter: $250/month billed annually ($300/month billed monthly). 3 user licenses, 350 custom prompts, 1,000 industry prompts, 3 personas, 5 page audits.
Growth: $417/month billed annually ($500/month billed monthly). 5 user licenses, 700 custom prompts, 2,500 industry prompts, 5 personas, 10 page audits.
Enterprise: Custom pricing. SAML/OIDC security, Enterprise Data API, dedicated GTM team, expanded scale.
Disclaimer: pricing may change, confirm on Scrunch's own pricing page before buying.
Pros
AXP Sets It Apart: Actually serves AI agents optimized content instead of just flagging problems.
Enterprise-Ready: SAML/OIDC and a data API on Enterprise plans suit larger organizations.
Proven Customer Base: Big-name customers and press coverage back up its claims.
Persona-Based Tracking: Models visibility by buyer persona, not just flat keyword-style prompts.
Cons
Expensive Entry Point: Starting around $250-$300/month is out of reach for solo marketers and small blogs.
Extra Seats Cost More: Additional users are billed separately at $25/month each.
Confusing List Pricing: The site shows both a monthly and an annual-equivalent number side by side, which takes a second look to parse correctly.
Built For Teams: Not a good fit if you just want a simple single-user visibility check.
What Makes It Unique
Agent Experience Platform: Scrunch doesn't just report on AI crawler issues, it actively serves crawlers a machine-readable version of your pages to fix them.
Kay Score
7.5
/ 10
Tool Information
Pricing
$250/mo (billed annually) or $300/mo month-to-month
Category
Chatbots & SEO
Platform
Web / iOS / Android
Last Updated
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