Recraft
AI-powered visual generation platform for images, vectors, and brand-consistent design
Overview
Recraft's real differentiator is vector output — most AI image generators only produce pixels, but Recraft can generate genuine SVGs and Lottie animations, which matters a lot for anyone building icons, logos, or scalable brand assets. Combined with style consistency tools and an API, it works well for design teams and product teams that need repeatable, on-brand visual output rather than one-off art.
The tradeoff is that the free tier is genuinely limited — Recraft retains ownership of anything generated for free, and daily credits cap out quickly, so it functions more as a trial than a usable free plan. Paid tiers scale by credits rather than flat unlimited access, and Team/Enterprise pricing isn't published, requiring a sales conversation. Compared to general image generators like Midjourney or DALL-E, Recraft trades some raw photorealism for structured, brand-usable vector and design output, which is the right trade for design-focused buyers but a worse fit for pure photorealistic art generation.
Key Features
Native Vector Generation: produces true SVG and Lottie files from text prompts, not just rasters traced into vectors.
Image Generation Models: multiple model versions (V2, V3, V4, V4.1) for different styles and quality levels.
Inpainting & Outpainting: edits specific regions of an image or extends the canvas beyond the original borders.
Background Removal: isolates subjects cleanly for reuse across other designs.
Batch & Async Jobs: queues multiple generations at once, useful for larger asset libraries.
API Access: usage-based API for embedding generation into other apps or workflows.
Pricing
Starting price
From $10/mo (Pro Basic, billed annually)
Free: $0/mo, roughly 30 daily credits, up to 2 images per prompt, 3 uploads/day, no commercial rights (Recraft owns generated content).
Pro Basic: $10/mo (annual billing), 1,000 monthly credits, full ownership and commercial rights, unlimited uploads, up to 4 images per prompt.
Pro Mid: $20/mo (annual billing), 4,000 monthly credits, same features as Pro Basic.
Pro Premium: $48/mo (annual billing), 8,400 monthly credits, priority generation queue, up to 10 concurrent jobs.
Teams: per-seat pricing (minimum 3 seats), includes real-time collaboration, style sharing, and role-based permissions; contact Recraft for an exact quote.
Enterprise: custom quote, includes API access, SSO, audit logs, and dedicated support.
Disclaimer: pricing may change, confirm on Recraft's own pricing page before buying.
Pros
Real vector output: generates usable SVG and Lottie files, not just raster images.
Multiple model versions: lets users pick the generation model that fits the style or quality they need.
Full editing toolkit: inpainting, outpainting, and background removal are built in rather than separate add-ons.
Commercial rights on paid plans: paid subscribers get full ownership of generated assets, unlike the free tier.
Cons
Restrictive free tier: no commercial rights and limited daily credits make it more of a trial than a usable free plan.
Credits don't roll over: unused monthly subscription credits are lost at the end of the billing cycle.
Opaque team pricing: Teams and Enterprise pricing require contacting sales rather than being listed publicly.
What Makes It Unique
Native vector and Lottie generation: unlike most AI image generators that only output raster files, Recraft produces scalable SVG and animated Lottie assets directly, which is a meaningful edge for design and branding work.
Kay Score
7.5
/ 10
Tool Information
Pricing
From $10/mo (Pro Basic, billed annually)
Category
Image & Design
Platform
Web / iOS / Android
Last Updated
