Profound
Marketing agents to win in AI search engines
Overview
Profound is built for marketing teams who need to know how AI engines describe their brand and want to act on it fast. It tracks prompt volumes to show what people are actually asking ChatGPT and Perplexity, watches how your brand gets represented in those answers, and then deploys agents to write FAQs or refresh content aimed at closing the gaps. Agent Analytics adds a layer most rivals skip: visibility into how AI crawlers themselves are reading your site.
The catch is the Starter plan only tracks ChatGPT and caps you at 50 prompts, which is thin for anyone serious about AI visibility. Real multi-engine tracking starts at Growth for $399 a month, and the full 10-engine picture is Enterprise-only with custom pricing. This is a tool built for brands and agencies with budget, not a cheap way to dip a toe into GEO.
Key Features
Prompt Volumes: Analytics on what millions of people are actually asking AI systems.
Answer Engine Insights: Tracks how your brand gets represented across AI conversations.
Agents: Autonomous tools that generate FAQs, content and demand gen assets.
Agent Analytics: Shows how AI bots crawl and interpret your website.
Aim: Weekly priority recommendations pointing you at the highest-impact work.
Unlimited Domain Tracking: Agent Analytics covers unlimited domains on every plan.
Pricing
Starting price
$99/mo (billed yearly)
Starter: $99/month (billed yearly). ChatGPT tracking only, 50 prompts, 1 seat, 100 agent credits/month.
Growth: $399/month (billed yearly). 3 answer engines, 100 prompts, 3 seats, 400 agent credits/month, daily frequency.
Enterprise: Custom pricing. Up to 10 answer engines, multiple companies tracked, SSO/SAML, SOC2, dedicated Slack support.
Disclaimer: pricing may change, confirm on Profound's own pricing page before buying.
Pros
Agent-Driven Fixes: Doesn't just report visibility gaps, it deploys agents to close them.
Crawler Visibility: Agent Analytics shows exactly how AI bots are reading your site.
Enterprise-Ready: SOC2, SSO/SAML and dedicated support make it a real fit for large orgs.
Weekly Priorities: Aim tells you what to work on instead of leaving you to sift through data.
Cons
Starter Is Thin: Only tracks ChatGPT with 50 prompts, not enough for real multi-engine visibility.
Steep Middle Tier: Growth jumps to $399/month just to add Perplexity and Google AI Overviews.
Enterprise Pricing Hidden: Full 10-engine coverage requires a custom quote, no self-serve option.
Built For Budget Teams: Pricing and support structure clearly favor larger companies over solo marketers.
What Makes It Unique
Agent Analytics: Profound shows you exactly how AI crawlers are parsing and interpreting your site, a layer of visibility most GEO competitors don't offer.
Kay Score
7.4
/ 10
Tool Information
Pricing
$99/mo (billed yearly)
Category
Chatbots & SEO
Platform
Web / iOS / Android
Last Updated
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