Otterly.AI
Know where your brand shows up on AI search
Overview
Otterly.AI does one job well: it tells you where your brand actually appears when people ask AI engines questions in your space. It tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot by default, runs GEO audits on your URLs, and turns the findings into a weekly set of recommendations rather than a raw data dump. For a team that just wants a clear read on AI visibility without a huge learning curve, this is one of the more approachable tools in the category.
The pricing looks simple until you factor in add-ons. Extra AI engines like Gemini, Claude and Google AI Mode cost extra on top of your base plan, and the jump from Lite's 15 prompts to Standard's 100 prompts is a big price jump too, from $29 to $189 a month. If you only need core engine coverage and a modest number of tracked prompts, Lite is genuinely cheap. If you need the full engine set, the real cost climbs fast.
Key Features
AI Prompt Research: Surfaces the questions and intent patterns driving AI-generated answers in your industry.
AI Search Analytics: Monitors brand mentions, citations and positioning across major AI search platforms.
Content Audit: Flags crawlability issues and gives optimization recommendations before you publish.
GEO Optimization: Actionable suggestions aimed at increasing citation likelihood.
Competitive Benchmarking: Compares your brand's AI visibility against competitors, engine by engine.
Unlimited Team Members: Every plan, even the cheapest, allows unlimited team seats.
Pricing
Starting price
$29/mo
Lite: $29/month. 15 search prompts, 4 AI engines tracked, daily tracking, 1,000 GEO URL audits/month.
Standard: $189/month. 100 search prompts, unlimited recommendations, 5,000 GEO URL audits/month, API and MCP access.
Premium: $489/month. 400 search prompts, 10,000 GEO URL audits/month, personal onboarding.
Enterprise: Custom pricing. Dedicated support and SSO.
Disclaimer: pricing may change, confirm on Otterly.AI's own pricing page before buying.
Pros
Affordable Entry Point: $29/month is one of the cheapest ways into GEO tracking.
Unlimited Team Seats: No per-seat pricing penalty even on the cheapest plan.
Actionable Audits: Content audit recommendations are specific, not just visibility scores.
API And MCP Access: Standard and Premium plans let you pull data into your own tools.
Cons
Add-On Pricing: Gemini and Claude tracking cost extra rather than being included by default.
Big Tier Gap: The jump from Lite to Standard is over 6x the price for roughly 6-7x the prompts, no smooth middle ground.
Prompt Limits Bite Fast: 15 prompts on Lite disappears quickly if you're tracking more than a handful of topics.
Smaller Player: Less enterprise polish and fewer case studies than Profound or AirOps.
What Makes It Unique
Low-Cost Entry: At $29/month, Otterly.AI undercuts most GEO competitors that start at $99 or higher, making it the more realistic starting point for solo marketers and small teams.
Kay Score
7.7
/ 10
Tool Information
Pricing
$29/mo
Category
Chatbots & SEO
Platform
Web / iOS / Android
Last Updated
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