Osum
AI market research reports: industry, company, product analysis and SWOT in minutes
Overview
Osum's pitch is replacing the slow, manual side of market research, digging through industry reports, competitor sites and review threads, with AI-generated reports you can produce in minutes: industry and market overviews, company and product breakdowns, SWOT analysis, and buyer personas with psychographic detail. Higher tiers add more seats and a higher monthly report cap, plus enterprise features like SSO and audit logs at the top end.
It sits in the same general space as IdeaBuddy but with a different focus. IdeaBuddy is about building your own plan; Osum is about researching the market and competitors around you. G2 reviewers like the speed and the SWOT/persona output but flag two real issues worth knowing before buying: some insights land as too high-level to act on directly, and a number of reviews cite unexpected charges and slow, unhelpful support around billing.
Key Features
Industry & Market Reports: AI-generated overviews of an industry or market, with unlimited PDF export.
Company & Product Reports: Structured research and analysis on a specific company or product.
SWOT Analysis: Automated strengths/weaknesses/opportunities/threats breakdown.
Buyer Personas & Psychographics: Customer profiles including sociotypes and psychographic detail.
Sales Prospect Profiler: Research output aimed at sales prep.
Product-Market-Fit Analysis: PMF-focused output layered on top of the core research.
Content Strategy Recommendations: Suggested content angles based on the research generated.
Pricing
Starting price
$39.99/mo
Pro: $39.99/month, billed annually (60% savings versus list rate; no monthly-only option shown on the pricing page). Up to 1 user, up to 15 industry/market/company/product reports, unlimited PDF export.
Expert (most popular): $99.99/month, billed annually (60% savings). Up to 3 users, up to 30 reports/month, adds market research overviews, detailed customer insights, behavioral and buyer-journey analysis.
Business: $199.99/month, billed annually (60% savings). Up to 5 users, up to 45 reports/month, adds market-size insights and OKR suggestions.
Enterprise: $1,999.99/month, billed annually (60% savings). Up to 25 users, up to 75 reports/month, adds access management, pay-by-invoice, advanced admin permissions, audit log, SAML SSO.
No free tier. Disclaimer: all prices shown require annual billing upfront; osum.com/pricing does not offer or display a separate monthly-billed rate for any tier.
Pros
Fast report generation: Users on G2 confirm it genuinely saves time versus manual research for SWOT, buyer personas and competitor profiles.
Broad report types: Industry, market, company, product and persona research all come out of one tool instead of stitching together several.
Unlimited PDF export: No extra cost or cap on exporting the reports you generate, on every paid tier.
Responsive support in some cases: A subset of G2 reviewers specifically praise support responsiveness, though this is inconsistent (see Cons).
Cons
Real billing complaints: Multiple G2 reviewers report unexpected charges and unresponsive support with no refunds or advance notice, a material risk given Osum requires annual billing upfront.
Insights can be shallow: At least one G2 reviewer specifically calls the output "too high level" to act on without further work.
No free tier and no monthly billing shown: Every plan requires paying annually upfront; there's no way to try a paid tier for one month first.
Extreme pricing jump: Pro is $39.99/mo but Enterprise is $1,999.99/mo, a roughly 50x jump with no clearly priced mid-market option between Business ($199.99/mo) and Enterprise, a weak story for a growing team that outgrows Business.
What Makes It Unique
Osum's differentiator is breadth in one direction: instead of one research type, it bundles industry, company, product, SWOT and persona research into a single AI-generated report pipeline. The tradeoff, per its own reviewers, is that the output sometimes lands as generically "high level" rather than deeply specific, so it's a starting point for research rather than a replacement for it.
Kay Score
6.2
/ 10
Tool Information
Pricing
$39.99/mo
Category
Research & Productivity
Platform
Web / iOS / Android
Last Updated
