Mira
AI moderator that reads what research participants say and feel
Overview
Mira is Entropik's AI moderator for qualitative research, built to run interviews without a human on the other end of the call. It plans the study, recruits participants from a global panel, and conducts the interview itself, probing further whenever it senses a gap between what someone says and how they look or sound while saying it. All of this runs on a standard laptop webcam, no eye-tracking rig or lab required, and Entropik says it holds 17 patents around the emotion detection layer.
It's aimed at UX researchers, product teams, and consumer insight teams at larger companies who currently pay for panels and moderators to run studies at scale, since Entropik counts brands like Unilever and Nestlé among its clients. Pricing isn't posted publicly, which usually means it's sold as an enterprise contract rather than a self-serve subscription, so smaller teams should expect a sales conversation before they see a number.
Key Features
Adaptive Moderation: Asks dynamic follow-up questions based on what a participant just said, instead of a fixed script.
Facial Coding: Reads real-time facial expressions over a standard webcam, no special hardware needed.
Voice Emotion Analysis: Detects emotional tone in what participants say, not just the words themselves.
Eye Tracking: Webcam-based gaze tracking to see what participants actually look at.
Instant Synthesis: Generates summaries, highlight clips, and theme analysis right after a session ends.
Global Recruitment: Access to a 100M+ participant panel across 120 countries and 70+ languages.
Pricing
Starting price
Not publicly listed (free first study available with a promo code at launch; contact sales for standard pricing)
Free First Study: Available at launch with a promo code, no credit card required.
Standard Pricing: Not publicly listed; contact Entropik sales for a quote.
Disclaimer: pricing may change, confirm directly with Entropik before buying.
Pros
Runs at Scale: Conducts many interviews in parallel, something a human moderator physically can't do.
No Special Hardware: Facial coding and eye tracking work over a normal webcam.
Fast Turnaround: Summaries and highlight clips are ready right after a session instead of days of manual video review.
Established Backing: Built by Entropik, an existing research company with real enterprise clients, not a brand-new startup with no track record.
Cons
No Public Pricing: You have to talk to sales to get a number, which shuts out smaller teams wanting to self-serve.
Webcam-Based Eye Tracking Has Limits: It's less precise than dedicated eye-tracking hardware used in lab research.
AI Moderator Still Isn't Human: Nuanced follow-up questions that require deep context or tact can be a weak spot for any automated interviewer.
What Makes It Unique
Emotion-Aware Interviewing: Unlike most AI interview tools that only capture transcripts, Mira reads facial coding, voice emotion, and eye gaze in real time and uses that to decide what to ask next.
Kay Score
7
/ 10
Tool Information
Pricing
Not publicly listed (free first study available with a promo code at launch; contact sales for standard pricing)
Category
Research & Productivity
Platform
Web / iOS / Android
Last Updated
