Cresta
The unified platform for human and AI agents that transforms every customer conversation
Overview
Cresta's core differentiator is real-time agent assist: rather than replacing human agents outright, it listens live and coaches them mid-conversation, which is a strong fit for large contact centers that still rely heavily on human agents for complex or regulated interactions (airlines, insurance, financial services). Its conversation intelligence layer, analyzing 100% of interactions instead of a QA sample, is genuinely useful for surfacing coaching and compliance issues at scale.
Compared to Crescendo (which outsources support entirely with a managed AI+human team) or Yellow.ai and Kore.ai (which lean more toward pure bot-building platforms), Cresta positions itself as augmentation for an existing enterprise contact center rather than a replacement for one. Pricing is completely opaque — even the pricing page reportedly 404s — and reported contract values in the $60K-$150K+/year range put it out of reach for smaller teams.
Key Features
AI Agent: autonomous end-to-end resolution of routine customer inquiries.
Agent Assist: real-time coaching, next-best-action suggestions, and workflow automation for live human agents.
Conversation Intelligence: analyzes 100% of conversations to surface trends, risks, and coaching opportunities.
Automated Quality Management: replaces manual QA sampling with full-coverage automated scoring.
Knowledge Agent: proactively surfaces answers from enterprise knowledge bases during live conversations.
Pricing
Starting price
Custom pricing only, contact sales (industry reports cite roughly $60,000-$150,000/year in enterprise contracts)
Custom Enterprise Contracts: no published pricing; deals are quoted based on seats, channels, and modules used.
AWS Marketplace (Agent Assist only): reported at roughly $150,000/year for up to 125,000 chat sessions or 100,000 voice calls, plus usage-based overage fees.
Disclaimer: pricing may change, confirm on Cresta's own pricing page or sales team before buying.
Pros
Real-time agent coaching: live guidance during calls/chats, not just post-call analytics.
100% conversation coverage: QA and intelligence run on every interaction, not a sample.
Proven with large enterprise names: United Airlines, Cox Communications, Alaska Airlines among customers.
Flexible human+AI model: good fit for orgs not ready to fully automate support.
Cons
Fully opaque pricing: no published pricing page, minimum contract sizes reportedly require 50-100+ agent seats.
Enterprise-only: not practical for small or mid-size support teams.
Long procurement cycle: multi-week implementation and sales process before go-live.
What Makes It Unique
Live agent-assist focus: Cresta's emphasis on real-time coaching for human agents (rather than pure bot automation) sets it apart from competitors that focus mainly on deflection and autonomous resolution.
Kay Score
7.3
/ 10
Tool Information
Pricing
Custom pricing only, contact sales (industry reports cite roughly $60,000-$150,000/year in enterprise contracts)
Category
Chatbots & SEO
Platform
Web / iOS / Android
Last Updated
Top Alternatives
Fypro
An AI studio that turns your TikTok account into a branded storefront with content and a growth plan.
Fypro analyzes your TikTok account and builds a personalized growth plan, a branded creator site, a commerce store, and AI-generated content (hooks, scripts, videos) that sounds like you, not a generic template.
Chatbots & SEO
$29/mo
