Brand24
AI-powered social listening and brand monitoring
Overview
Brand24 exists to answer one question fast: what is the internet saying about you right now. Point it at a brand name, product, or competitor and it pulls in mentions from social platforms, news sites, blogs, forums, and review sites, then runs sentiment analysis so you can see at a glance whether a spike is good news or a problem forming. Updates run hourly to real-time depending on your plan, which matters if you're trying to catch a PR issue before it snowballs.
It's built for marketers, PR and comms teams, and agencies managing reputation for multiple clients, not solo creators watching a personal hashtag. The entry plan starts at $199/month billed annually and only covers 3 keywords and 2,000 mentions, which is thin for a brand with any real online conversation. Costs scale quickly with keyword count and mention volume, so budgeting accurately means estimating your mention volume before you commit to a tier.
Key Features
Real-Time Mention Tracking: Monitors 25M+ sources across social, news, blogs, and forums for your chosen keywords.
AI Sentiment Analysis: Automatically classifies mentions as positive, negative, or neutral.
Influencer Discovery: Identifies who's driving the conversation around your brand or topic.
AI Brand Assistant: Summarizes trends and surfaces insights from raw mention data (Pro tier and up).
108-Language Support: Monitors mentions well beyond English-language sources.
Automated Reports: Scheduled summaries of mention volume, sentiment, and reach.
Pricing
Starting price
$199/mo (billed annually; $249/mo billed monthly)
Individual: $199/month billed annually ($249/month monthly). 3 keywords, 2,000 mentions/month, 12-hour updates.
Team: $299/month billed annually ($349/month monthly). 7 keywords, 10,000 mentions/month, hourly updates, unlimited users.
Pro: $399/month billed annually ($499/month monthly). 12 keywords, 40,000 mentions/month, real-time updates, AI Brand Assistant.
Business: $599/month billed annually ($699/month monthly). 25 keywords, 100,000 mentions/month, advanced reports.
Enterprise: From $1,499/month billed annually. Custom limits, dedicated consulting.
Disclaimer: pricing may change, confirm on Brand24's own pricing page before buying.
Pros
Wide Source Coverage: 25M+ sources across social, news, forums, and review sites in one dashboard.
Fast Alerts: Real-time updates on higher tiers mean you catch problems as they develop, not after.
Genuinely Multilingual: 108 languages supported, useful for global brands.
Solid AI Sentiment Scoring: Cuts down the manual work of reading through mentions one by one.
Cons
Expensive Entry Point: $199-249/month for just 3 keywords and 2,000 mentions is steep for smaller businesses.
Keyword and Mention Caps: Every tier limits both, so active brands can burn through their mention quota before the month ends.
Update Frequency Tied to Price: Real-time monitoring only kicks in on the Pro tier and above, at $499/month or more.
No Free Tier: Only a trial period, no ongoing free plan to fall back on.
What Makes It Unique
25M+ Source Reach: Covers a genuinely broad mix of social, news, podcast, and video sources in one search, not just the usual social platforms.
Kay Score
7.2
/ 10
Tool Information
Pricing
$199/mo (billed annually; $249/mo billed monthly)
Category
Research & Productivity
Platform
Web / iOS / Android
Last Updated
