BotPenguin
No-code AI chatbots, agents, and voice bots for WhatsApp, Instagram, Messenger, Telegram, and the web.
Overview
BotPenguin is a no-code platform (live since November 2018, built by Relinns Technologies) for building AI chatbots, AI agents, and voice bots that run across WhatsApp, Instagram, Facebook Messenger, Telegram, and your own website from a single dashboard. It's aimed at SMBs and mid-market teams that want to automate customer support, lead generation, sales, and marketing without hiring a dev team. BotPenguin says it now serves 80,000+ businesses across 193 countries.
Beyond a general-purpose chatbot builder, BotPenguin packages several purpose-built AI agents (appointment booking, lead qualification, sales, marketing, insurance, education) and lets you train the bot on your own documents, URLs, and FAQs. It plugs into 80+ tools including HubSpot, Salesforce, Shopify, Google Calendar, Stripe, and Zapier, and its WhatsApp automation is one of its most built-out feature sets. A free-forever plan covers 1,000 messages and 1 bot with no card required; paid plans start at $29/mo.
Key Features
No-code drag-and-drop chatbot builder with prebuilt industry templates
Omnichannel deployment: WhatsApp Business API, Instagram, Facebook Messenger, Telegram, website widget, Microsoft Teams, SMS
Purpose-built AI agents for appointment booking, lead generation, sales, marketing, insurance, and education
Voice bots for two-way spoken conversations
Train the bot on your own data: URLs, documents, FAQs, RSS feeds
LLM support: OpenAI/GPT, Anthropic Claude, Gemini, LLaMA, DeepSeek (higher tiers)
WhatsApp-specific automation: bulk broadcast, drip campaigns, catalog/order management, Click-to-WhatsApp ads
Unified omnichannel inbox with live chat, human handover, saved replies, real-time chat translation
80+ integrations including HubSpot, Salesforce, Zoho, Shopify, WooCommerce, Google Calendar, Stripe, Zapier, Make
Pros
Genuinely usable free-forever tier (1 bot, 1,000 messages/mo, no card required) that already spans multiple channels, not just a website widget
Broad channel coverage from one dashboard: WhatsApp, Instagram, Messenger, Telegram, web, Teams, SMS
Reviewers on G2 and Capterra consistently cite an easy, intuitive drag-and-drop builder that needs no coding
Deep WhatsApp-specific automation (bulk broadcast, catalog/order management, Click-to-WhatsApp ads)
80+ native integrations plus Zapier/Make for everything else
Cons
Message volumes are tight even on paid tiers (3,000/mo on the $29 plan, 12,000/mo on the $99 plan), active teams will likely need paid message add-ons stacked on top of the base subscription
G2 and Capterra reviewers both flag limited advanced customization for complex use cases
Small public review base so far, G2 shows 4.4/5 but from only about 25 reviews, not a large sample
Affiliate/partner program is currently closed and reopens January 1, 2027
What Makes It Unique
BotPenguin's clearest differentiator is how much is included before you pay anything: its free-forever tier already spans WhatsApp, Instagram, Messenger, Telegram, and web (not just one channel), with unlimited subscribers, which is unusually generous for a $0 plan. It also invests more heavily in WhatsApp-specific commerce automation than in being a generic multi-channel bot, and ships several purpose-built AI agent types rather than one generic bot persona.
Kay Score
7.3
/ 10
Tool Information
Pricing
$29/mo
Category
Chatbots & SEO
Platform
Web / iOS / Android
Last Updated
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